Opti-News

Breton Communications helps Canada’s eyecare professionals keep up with current industry trends, events and developments by providing an easy-to-read electronic bulletin on a bi-monthly basis. Reaching over 6,200 eyecare industry members, the newsletter is available in French and English.

While primarily focused on news that impacts Canadian ECPs, Opti-News also unveils the latest in vision care developments from abroad, offering readers a European perspective through its partnership with the optical portal WMido.

Opti-News is Law C-28 compliant, meaning the distribution list is composed of consenting subscribers. Each edition offers a one-click opt-out option, ensuring that we continually deliver to a receptive, engaged audience.


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Distribution


 
FRENCH
ENGLISH
Ophthalmologists, Orthoptists, Ocularists
33
58
Opticians
556
1508
Optometrists
409
1057
Optical retailers
305
907
Optical suppliers
285
763
Optical associations
21
69
Students and free members
488
653
Total
2097
5015
TOTAL
7112

*Dated October 2017


Closing Dates 2020


EDITION N°
COMMUNIQUÉ DE PRESSE AVEC IMAGE et ANNONCES
DIFFUSION
372
January 3
January 9
373
January 17
January 23
374
January 31
February 6
375
February 14
February 20
376
February 28
March 5
377
March 13
March 19
378
March 27
April 2
379
April 10
April 16
380
April 24
April 30
381
May 8
May 14
382
May 22
May 28
383
June 5
June 11
384
June 19
June 25
385
July 3
July 9
386
August 3
August 6
387
August 14
August 20
388
August 28
September 3
389
September 11
September 17
390
September 25
October 1
391
October 9
October 15
392
October 23
October 29
393
November 6
November 12
394
November 20
November 26
395
December 4
December 10

Statistics


The average open rate for the English version of Opti-News is 29.1% and 36.9% for the French edition.*

The average click through rate (CTR) for the English version of Opti-News is 24.8% and 28.8% for the French edition. **

*In general, 20% is considered the target open rate for newsletters.
** Typical CTR for newsletters ranges between 5 and 15%, depending on the industry.


Specifications


  • Accepted Formats: GIF, Animated GIF, JPEG, PNG, PDF
  • Weight: 15 K maximum