Opti-News

Breton Communications helps Canada’s eyecare professionals keep up with current industry trends, events and developments by providing an easy-to-read electronic bulletin on a bi-monthly basis. Reaching over 6,200 eyecare industry members, the newsletter is available in French and English.

While primarily focused on news that impacts Canadian ECPs, Opti-News also unveils the latest in vision care developments from abroad, offering readers a European perspective through its partnership with the optical portal WMido.

Opti-News is Law C-28 compliant, meaning the distribution list is composed of consenting subscribers. Each edition offers a one-click opt-out option, ensuring that we continually deliver to a receptive, engaged audience.


Submit your Press Realease

Distribution


 
FRENCH
ENGLISH
Ophthalmologists, Orthoptists, Ocularists
33
58
Opticians
556
1508
Optometrists
409
1057
Optical retailers
305
907
Optical suppliers
285
763
Optical associations
21
69
Students and free members
488
653
Total
2097
5015
TOTAL
7112

*Dated October 2017


Closing Dates 2018


EDITION N°
COMMUNIQUÉ DE PRESSE AVEC IMAGE et ANNONCES
DIFFUSION
348
January 4
January 10
349
January 18
January 24
350
February 1
February 7
351
February 15
February 21
352
March 1
March 7
353
March 15
March 21
354
March 29
April 4
355
April 12
April 18
356
April 26
May 2
357
May 10
May 16
358
May 24
May 30
359
June 7
June 13
360
June 21
June 27
361
July 5
July 11
362
August 2
August 8
363
August 16
August 22
364
August 30
September 5
365
September 13
September 19
366
September 27
October 3
367
October 11
October 17
368
October 25
October 31
369
November 8
November 14
370
November 22
November 28
371
December 6
December 12

Statistics


The average open rate for the English version of Opti-News is 29.1% and 36.9% for the French edition.*

The average click through rate (CTR) for the English version of Opti-News is 24.8% and 28.8% for the French edition. **

*In general, 20% is considered the target open rate for newsletters.
** Typical CTR for newsletters ranges between 5 and 15%, depending on the industry.


Specifications


  • Accepted Formats: GIF, Animated GIF, JPEG, PNG, PDF
  • Weight: 15 K maximum