Breton Communications helps Canada’s eyecare professionals keep up with current industry trends, events and developments by providing an easy-to-read electronic bulletin on a bi-monthly basis. Reaching over 6,200 eyecare industry members, the newsletter is available in French and English.
While primarily focused on news that impacts Canadian ECPs, Opti-News also unveils the latest in vision care developments from abroad, offering readers a European perspective through its partnership with the optical portal WMido.
Opti-News is Law C-28 compliant, meaning the distribution list is composed of consenting subscribers. Each edition offers a one-click opt-out option, ensuring that we continually deliver to a receptive, engaged audience.
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Distribution
|
FRENCH
|
ENGLISH
|
|
| Ophthalmologists, Orthoptists, Ocularists |
33
|
58
|
| Opticians |
556
|
1508
|
| Optometrists |
409
|
1057
|
| Optical retailers |
305
|
907
|
| Optical suppliers |
285
|
763
|
| Optical associations |
21
|
69
|
| Students and free members |
488
|
653
|
|
Total
|
2097
|
5015
|
|
TOTAL
|
7112
|
|
*Dated October 2017
Closing Dates 2021
|
Closing Date |
Release |
Edition |
Note
|
| 7 January | 14 January |
396
|
|
| 21 January | 28 January |
397
|
Groundhog Day |
| 4 February | 11 February |
398
|
|
| 18 February | 25 February |
399
|
|
| 4 March | 11 March |
400
|
|
| 18 March | 25 March |
401
|
|
| 1 April | 8 April |
402
|
Easter |
| 15 April | 22 April |
403
|
|
| 29 April | 6 May |
404
|
|
| 13 May | 20 May |
405
|
|
| 27 May | 3 June |
406
|
|
| 10 June | 17 June |
407
|
|
| 24 June | 1 July | 408 | Canada Day |
| 8 July | 15 July |
409
|
Holidays |
| 5 August | 12 August |
410
|
|
| 19 August | 26 August |
411
|
|
| 2 September | 9 September |
412
|
|
| 16 September | 23 September |
413
|
|
| 30 September | 7 October |
414
|
|
| 14 October | 21 October |
415
|
Halloween |
| 28 October | 4 November |
416
|
Remembrance Day |
| 11 November | 18 November |
417
|
|
| 25 November | 2 December |
418
|
|
| 9 December | 16 December |
419
|
Christmas / New Year |
Statistics
The average open rate for the English version of Opti-News is 29.1% and 36.9% for the French edition.*
The average click through rate (CTR) for the English version of Opti-News is 24.8% and 28.8% for the French edition. **
*In general, 20% is considered the target open rate for newsletters.
** Typical CTR for newsletters ranges between 5 and 15%, depending on the industry.
Specifications
