Opti-News

Breton Communications helps Canada’s eyecare professionals keep up with current industry trends, events and developments by providing an easy-to-read electronic bulletin on a bi-monthly basis. Reaching over 6,200 eyecare industry members, the newsletter is available in French and English.

While primarily focused on news that impacts Canadian ECPs, Opti-News also unveils the latest in vision care developments from abroad, offering readers a European perspective through its partnership with the optical portal WMido.

Opti-News is Law C-28 compliant, meaning the distribution list is composed of consenting subscribers. Each edition offers a one-click opt-out option, ensuring that we continually deliver to a receptive, engaged audience.


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Distribution


 
FRENCH
ENGLISH
Ophthalmologists, Orthoptists, Ocularists
33
58
Opticians
556
1508
Optometrists
409
1057
Optical retailers
305
907
Optical suppliers
285
763
Optical associations
21
69
Students and free members
488
653
Total
2097
5015
TOTAL
7112

*Dated October 2017


Closing Dates 2022


Closing Date

Release

Edition

Note
6 January 13 January
420
20 January 27 January
421
3 February 10 February
422
17 February 24 February
423
3 March 10 March
424
17 March 24 March
425
31 March 7 April
426
14 April 21 April
427
28 April 5 May
428
12 May 19 May
429
Patriot’s Day
26 May 2 June
430
9 June 16 June
431
23 June 30 June 432 Canada Day
7 July 14 July
433
4 August 11 August
434
18 August 25 August
435
1er September 8 September
436
15 September 22 September
437
29 September 6 October
438
Thanksgiving
13 October 20 October
439
27 October 3 November
440
10 November 17 November
441
24 November 1er December
442
8 December 15 December
443
Christmas / New Year

Statistics


The average open rate for the English version of Opti-News is 29.1% and 36.9% for the French edition.*

The average click through rate (CTR) for the English version of Opti-News is 24.8% and 28.8% for the French edition. **

*In general, 20% is considered the target open rate for newsletters.
** Typical CTR for newsletters ranges between 5 and 15%, depending on the industry.


Specifications


  • Accepted Formats: GIF, Animated GIF, JPEG, PNG, PDF
  • Weight: 15 K maximum