Breton Communications helps Canada’s eyecare professionals keep up with current industry trends, events and developments by providing an easy-to-read electronic bulletin on a bi-monthly basis. Reaching over 6,200 eyecare industry members, the newsletter is available in French and English.
While primarily focused on news that impacts Canadian ECPs, Opti-News also unveils the latest in vision care developments from abroad, offering readers a European perspective through its partnership with the optical portal WMido.
Opti-News is Law C-28 compliant, meaning the distribution list is composed of consenting subscribers. Each edition offers a one-click opt-out option, ensuring that we continually deliver to a receptive, engaged audience.
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Distribution
|
FRENCH
|
ENGLISH
|
|
| Ophthalmologists, Orthoptists, Ocularists |
33
|
58
|
| Opticians |
556
|
1508
|
| Optometrists |
409
|
1057
|
| Optical retailers |
305
|
907
|
| Optical suppliers |
285
|
763
|
| Optical associations |
21
|
69
|
| Students and free members |
488
|
653
|
|
Total
|
2097
|
5015
|
|
TOTAL
|
7112
|
|
*Dated October 2017
Closing Dates 2022
|
Closing Date |
Release |
Edition |
Note
|
| 6 January | 13 January |
420
|
|
| 20 January | 27 January |
421
|
|
| 3 February | 10 February |
422
|
|
| 17 February | 24 February |
423
|
|
| 3 March | 10 March |
424
|
|
| 17 March | 24 March |
425
|
|
| 31 March | 7 April |
426
|
|
| 14 April | 21 April |
427
|
|
| 28 April | 5 May |
428
|
|
| 12 May | 19 May |
429
|
Patriot’s Day |
| 26 May | 2 June |
430
|
|
| 9 June | 16 June |
431
|
|
| 23 June | 30 June | 432 | Canada Day |
| 7 July | 14 July |
433
|
|
| 4 August | 11 August |
434
|
|
| 18 August | 25 August |
435
|
|
| 1er September | 8 September |
436
|
|
| 15 September | 22 September |
437
|
|
| 29 September | 6 October |
438
|
Thanksgiving |
| 13 October | 20 October |
439
|
|
| 27 October | 3 November |
440
|
|
| 10 November | 17 November |
441
|
|
| 24 November | 1er December |
442
|
|
| 8 December | 15 December |
443
|
Christmas / New Year |
Statistics
The average open rate for the English version of Opti-News is 29.1% and 36.9% for the French edition.*
The average click through rate (CTR) for the English version of Opti-News is 24.8% and 28.8% for the French edition. **
*In general, 20% is considered the target open rate for newsletters.
** Typical CTR for newsletters ranges between 5 and 15%, depending on the industry.
Specifications
