Breton Communications helps Canada’s eyecare professionals keep up with current industry trends, events and developments by providing an easy-to-read electronic bulletin on a bi-monthly basis. Reaching over 6,200 eyecare industry members, the newsletter is available in French and English.
While primarily focused on news that impacts Canadian ECPs, Opti-News also unveils the latest in vision care developments from abroad, offering readers a European perspective through its partnership with the optical portal WMido.
Opti-News is Law C-28 compliant, meaning the distribution list is composed of consenting subscribers. Each edition offers a one-click opt-out option, ensuring that we continually deliver to a receptive, engaged audience.
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Distribution
|
FRENCH
|
ENGLISH
|
|
| Opticians |
449
|
1,121
|
| Optometrists |
339
|
787
|
| Ophthalmologists etc. |
32
|
11
|
| Optical retailers |
213
|
647
|
| Optical suppliers |
1,207
|
807
|
| Optical associations |
18
|
42
|
| Students and free members |
37
|
43
|
|
Total
|
2,286
|
3,458
|
|
TOTAL
|
5,774
|
|
*Dated October 2022
Closing Dates 2023
|
Closing Date |
Release |
Edition |
Note
|
| 5 January | 12 January |
444
|
|
| 19 January | 25 January |
445
|
|
| 2 February | 9 February |
446
|
Valentine’s Day
|
| 16 February | 23 February |
447
|
|
| 2 March | 9 March |
448
|
|
| 16 March | 23 March |
449
|
|
| 30 March | 6 April |
450
|
|
| 13 April | 20 April |
451
|
Earth Day
|
| 27 April | 4 May |
452
|
|
| 11 May | 18 May |
453
|
Patriot’s Day |
| 25 May | 1 June |
454
|
|
| 8 June | 15 June |
455
|
|
| 22 June | 29 June | 456 | Canada Day |
| 8 July | 13 July |
457
|
Summer Holidays |
| 7 August | 10 August |
458
|
|
| 17 August | 24 August |
459
|
|
| 30 August | 7 September |
460
|
|
| 14 September | 21 September |
461
|
Autumnal Equinox |
| 28 September | 5 October |
462
|
Thanksgiving |
| 12 October | 19 October |
463
|
Halloween |
| 26 October | 2 November |
464
|
Remembrance Day |
| 9 November | 16 November |
465
|
Saint Catherine’s Day |
| 23 November | 30 November |
466
|
|
| 7 December | 14 December |
467
|
Christmas / New Year |
Statistics
The average open rate for the English version of Opti-News is 33% and 38% for the French edition.*
The average click through rate (CTR) for the English version of Opti-News is 24.8% and 28.8% for the French edition. **
*In general, 20% is considered the target open rate for newsletters.
** Typical CTR for newsletters ranges between 5 and 15%, depending on the industry.
Specifications
