Opti-News

Breton Communications helps Canada’s eyecare professionals keep up with current industry trends, events and developments by providing an easy-to-read electronic bulletin on a bi-monthly basis. Reaching over 6,200 eyecare industry members, the newsletter is available in French and English.

While primarily focused on news that impacts Canadian ECPs, Opti-News also unveils the latest in vision care developments from abroad, offering readers a European perspective through its partnership with the optical portal WMido.

Opti-News is Law C-28 compliant, meaning the distribution list is composed of consenting subscribers. Each edition offers a one-click opt-out option, ensuring that we continually deliver to a receptive, engaged audience.


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Distribution


 
FRENCH
ENGLISH
Ophthalmologists, Orthoptists, Ocularists
33
58
Opticians
556
1508
Optometrists
409
1057
Optical retailers
305
907
Optical suppliers
285
763
Optical associations
21
69
Students and free members
488
653
Total
2097
5015
TOTAL
7112

*Dated October 2017


Closing Dates 2018


EDITION N°
COMMUNIQUÉ DE PRESSE AVEC IMAGE et ANNONCES
DIFFUSION
323
December 29
January 4
324
 January 12
January 18
325
January 26
February 1
326
February 9
February 15
327
February 23
March 1
328
March 9
March 15
329
March 23
March 29
330
April 6
April 12
331
April 20
April 26
332
May 4
May 10
333
May 18
May 24
334
June 1
June 7
335
June 15
June 21
336
June 29
July 5
337
July 13
July 19
338
August 10
August 16
339
August 24
August 30
340
September 7
September 13
341
September 21
September 27
342
October 5
October 11
343
October 19
October 25
344
November 2
November 8
345
November 16
November 22
346
November 30
December 6

Statistics


The average open rate for the English version of Opti-News is 29.1% and 36.9% for the French edition.*

The average click through rate (CTR) for the English version of Opti-News is 24.8% and 28.8% for the French edition. **

*In general, 20% is considered the target open rate for newsletters.
** Typical CTR for newsletters ranges between 5 and 15%, depending on the industry.


Specifications


  • Accepted Formats: GIF, Animated GIF, JPEG, PNG, PDF
  • Weight: 15 K maximum