Opti-News

Breton Communications helps Canada’s eyecare professionals keep up with current industry trends, events and developments by providing an easy-to-read electronic bulletin on a bi-monthly basis. Reaching over 6,200 eyecare industry members, the newsletter is available in French and English.

While primarily focused on news that impacts Canadian ECPs, Opti-News also unveils the latest in vision care developments from abroad, offering readers a European perspective through its partnership with the optical portal WMido.

Opti-News is Law C-28 compliant, meaning the distribution list is composed of consenting subscribers. Each edition offers a one-click opt-out option, ensuring that we continually deliver to a receptive, engaged audience.


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Distribution


 
FRENCH
ENGLISH
Ophthalmologists, Orthoptists, Ocularists
33
58
Opticians
556
1508
Optometrists
409
1057
Optical retailers
305
907
Optical suppliers
285
763
Optical associations
21
69
Students and free members
488
653
Total
2097
5015
TOTAL
7112

*Dated October 2017


Closing Dates 2017


EDITION N°
COMMUNIQUÉ DE PRESSE AVEC IMAGE et ANNONCES
DIFFUSION
292
September 9
September 15
293
 September 23
 September 29
294
 October 7
October 13
295
October 21
October 27
296
November 4
November 10
297
November 18
November 24
298
December 2
December 8
299
December 30
 January 5
300
 January 13
 January 19
301
 January 27
February 2
302
February 10
February 16
303
February 24
March 2
304
March 10
March 16
305
March 24
March 30
306
April 7
April 13
307
April 21
April 27
308
May 5
May 11
309
May 19
May 25
310
June 2
June 8
311
June 16
June 22
312
June 30
July 6
313
July 14
July 20
314
August 11
August 17
315
August 25
August 31
316
September 8
September 14
317
September 22
September 28
318
 October 6
October 12
319
October 20
October 26
320
November 3
November 9
321
November 17
November 23
322
December 1st
December 7

Closing Dates 2018


EDITION N°
COMMUNIQUÉ DE PRESSE AVEC IMAGE et ANNONCES
DIFFUSION
323
December 29
January 4
324
 January 12
January 18
325
January 26
February 1
326
February 9
February 15
327
February 23
March 1
328
March 9
March 15
329
March 23
March 29
330
April 6
April 12
331
April 20
April 26
332
May 4
May 10
333
May 18
May 24
334
June 1
June 7
335
June 15
June 21
336
June 29
July 5
337
July 13
July 19
338
August 10
August 16
339
August 24
August 30
340
September 7
September 13
341
September 21
September 27
342
October 5
October 11
343
October 19
October 25
344
November 2
November 8
345
November 16
November 22
346
November 30
December 6

Statistics


The average open rate for the English version of Opti-News is 29.1% and 36.9% for the French edition.*

The average click through rate (CTR) for the English version of Opti-News is 24.8% and 28.8% for the French edition. **

*In general, 20% is considered the target open rate for newsletters.
** Typical CTR for newsletters ranges between 5 and 15%, depending on the industry.


Specifications


  • Accepted Formats: GIF, Animated GIF, JPEG, PNG, PDF
  • Weight: 15 K maximum