Opti-News

Breton Communications helps Canada’s eyecare professionals keep up with current industry trends, events and developments by providing an easy-to-read electronic bulletin on a bi-monthly basis. Reaching over 6,200 eyecare industry members, the newsletter is available in French and English.

While primarily focused on news that impacts Canadian ECPs, Opti-News also unveils the latest in vision care developments from abroad, offering readers a European perspective through its partnership with the optical portal WMido.

Opti-News is Law C-28 compliant, meaning the distribution list is composed of consenting subscribers. Each edition offers a one-click opt-out option, ensuring that we continually deliver to a receptive, engaged audience.


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Distribution


 
FRENCH
ENGLISH
Ophthalmologists, Orthoptists, Ocularists
34
52
Opticians
521
1481
Optometrists
384
1025
Students, Suppliers, Associations, Free members
812
1408
Retailers
306
881
Total
2057
4847
TOTAL
6904

*Dated September 2016


Closing Dates


EDITION N°
COMMUNIQUÉ DE PRESSE AVEC IMAGE et ANNONCES
DIFFUSION
292
September 9
September 15
293
 September 23
 September 29
294
 October 7
October 13
295
October 21
October 27
296
November 4
November 10
297
November 18
November 24
298
December 2
December 8
299
December 30
 January 5
300
 January 13
 January 19
301
 January 27
February 2
302
February 10
February 16
303
February 24
March 2
304
March 10
March 16
305
March 24
March 30
306
April 7
April 13
307
April 21
April 27
308
May 5
May 11
309
May 19
May 25
310
June 2
June 8
311
June 16
June 22
312
June 30
July 6
313
July 14
July 20
314
August 11
August 17
315
August 25
August 31
316
September 8
September 14
317
September 22
September 28
318
 October 6
October 12
319
October 20
October 26
320
November 3
November 9
321
November 17
November 23
322
December 1st
December 7

Statistics


The average open rate for the English version of Opti-News is 29.1% and 36.9% for the French edition.*

The average click through rate (CTR) for the English version of Opti-News is 24.8% and 28.8% for the French edition. **

*In general, 20% is considered the target open rate for newsletters.
** Typical CTR for newsletters ranges between 5 and 15%, depending on the industry.


Specifications


  • Accepted Formats: GIF, Animated GIF, JPEG, PNG, PDF
  • Weight: 15 K maximum