Breton Communications helps Canada’s eyecare professionals keep up with current industry trends, events and developments by providing an easy-to-read electronic bulletin on a bi-monthly basis. Reaching over 6,500 eyecare industry members, the newsletter is available in French and English.
While primarily focused on news that impacts Canadian ECPs, Opti-News also unveils the latest in vision care developments from abroad, offering readers a European perspective through its partnership with the optical portal WMido.
Opti-News is Law C-28 compliant, meaning the distribution list is composed of consenting subscribers. Each edition offers a one-click opt-out option, ensuring that we continually deliver to a receptive, engaged audience.
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Distribution
|
FRENCH
|
ENGLISH
|
|
| Opticians |
518
|
1,293
|
| Optometrists |
398
|
946
|
| Ophthalmologists etc. |
25
|
65
|
| Optical retailers |
246
|
830
|
| Optical suppliers |
511
|
1,028
|
| Optical associations |
18
|
42
|
| Students and free members |
254
|
390
|
|
Total
|
1,970
|
4,594
|
|
TOTAL
|
6,564
|
|
*Dated October 2023
Closing Dates 2024
|
Closing Date |
Release |
Edition |
Note
|
| 4 January | 11 January |
468
|
|
| 18 January | 25 January |
469
|
|
| 1 February | 8 February |
470
|
Valentine’s Day
|
| 15 February | 22 February |
471
|
|
| 29 February | 7 March |
472
|
|
| 14 March | 21 March |
473
|
|
| 28 March | 4 April |
474
|
|
| 11 April | 18 April |
475
|
Earth Day
|
| 25 April | 2 May |
476
|
|
| 9 May | 16 May |
477
|
Patriot’s Day |
| 23 May | 30 May |
478
|
|
| 6 June | 13 June |
479
|
|
| 20 June | 27 June | 480 | Quebec/Canada Day |
| 6 July | 11 July |
481
|
Summer Holidays |
| 1 August | 8 August |
482
|
|
| 15 August | 22 August |
483
|
|
| 29 August | 5 September |
484
|
|
| 12 September | 19 September |
485
|
Autumnal Equinox |
| 26 September | 3 October |
486
|
Thanksgiving |
| 10 October | 17 October |
487
|
|
| 24 October | 31 October |
488
|
Halloween |
| 7 November | 14 November |
489
|
Remembrance Day |
| 21 November | 28 November |
490
|
|
| 5 December | 12 December |
491
|
Christmas / New Year |
Statistics
The average open rate for the English version of Opti-News is 33% and 38% for the French edition.*
The average click through rate (CTR) for the English version of Opti-News is 24.8% and 28.8% for the French edition. **
*In general, 20% is considered the target open rate for newsletters.
** Typical CTR for newsletters ranges between 5 and 15%, depending on the industry.
Specifications