Opti-News

Breton Communications helps Canada’s eyecare professionals keep up with current industry trends, events and developments by providing an easy-to-read electronic bulletin on a bi-monthly basis. Reaching over 6,200 eyecare industry members, the newsletter is available in French and English.

While primarily focused on news that impacts Canadian ECPs, Opti-News also unveils the latest in vision care developments from abroad, offering readers a European perspective through its partnership with the optical portal WMido.

Opti-News is Law C-28 compliant, meaning the distribution list is composed of consenting subscribers. Each edition offers a one-click opt-out option, ensuring that we continually deliver to a receptive, engaged audience.


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Distribution


 
FRENCH
ENGLISH
Ophthalmologists, Orthoptists, Ocularists
33
58
Opticians
556
1508
Optometrists
409
1057
Optical retailers
305
907
Optical suppliers
285
763
Optical associations
21
69
Students and free members
488
653
Total
2097
5015
TOTAL
7112

*Dated October 2017


Closing Dates 2021


Closing Date

Release

Edition

Note
7 January 14 January
396
21 January 28 January
397
Groundhog Day
4 February 11 February
398
18 February 25 February
399
4 March 11 March
400
18 March 25 March
401
1 April 8 April
402
Easter
15 April 22 April
403
29 April 6 May
404
13 May 20 May
405
27 May 3 June
406
10 June 17 June
407
24 June 1 July 408 Canada Day
8 July 15 July
409
Holidays
5 August 12 August
410
19 August 26 August
411
2 September 9 September
412
16 September 23 September
413
30 September 7 October
414
14 October 21 October
415
Halloween
28 October 4 November
416
Remembrance Day
11 November 18 November
417
25 November 2 December
418
9 December 16 December
419
Christmas / New Year

Statistics


The average open rate for the English version of Opti-News is 29.1% and 36.9% for the French edition.*

The average click through rate (CTR) for the English version of Opti-News is 24.8% and 28.8% for the French edition. **

*In general, 20% is considered the target open rate for newsletters.
** Typical CTR for newsletters ranges between 5 and 15%, depending on the industry.


Specifications


  • Accepted Formats: GIF, Animated GIF, JPEG, PNG, PDF
  • Weight: 15 K maximum