Since its inception in 2012, Envision: seeing beyond has been an independent optical trade magazine with a specific purpose – providing all categories of eyecare professionals the information they need to succeed.

Covering the multitude of challenges and realities faced by Canadian ECPs on a daily basis, Envision has everything from frames and lenses to merchandising and store design, to the latest medical breakthroughs and practice management tips, to human resources and financial planning…

The combination of experienced, knowledgeable writers and editors along with top-notch graphic direction allows Envision to deliver high-quality, engaging content to its readers.

Closing and Publishing Dates 2020


 Closing Dates   Publishing Dates
  Edition   Reservation   Material   Digital Edition   Print Edition
 January / February  December 13, 2019  December 20, 2019  January 17, 2020  January 29, 2020
 March / April  January 31, 2020  February 7, 2020  March 3, 2020  March 12, 2020
 May / June April 3,  2020  April 8, 2020  May 4, 2020  May 13, 2020
 July / August  May 19, 2020  May 29, 2020  July 3, 2020  August 10, 2020
 September / October  August 5, 2020  August 17, 2020  September 8, 2020  Septembre 14, 2020
 November / December  October 2, 2020  October 16, 2020  November 9, 2020  November 18, 2020

Distribution


Printed Editions
0
subscribers

*Based on the September/October 2019 issue

Digital Editions
0
subscribers

Click HERE to view breakdown

Editorial Themes 2020


January / February
Discoveries in Vision Science
It’s almost impossible to keep up with all the research in vision science! To help readers stay abreast, this feature will shed light on some truly fascinating recent discoveries. These include the fact that exposure to bacteria contribute to vision loss in glaucoma patients; how the brain’s attention network is key to partially reversing blindness; the fact that one session with a virtual reality headset, which enhances visual perception, can return dementia patients to a communicative state; and a new wireless device that helps people who have lost their sight detect motion and distinguish light and dark.


March / April
Low Vision
Nearly one in 30 people over the age of 40 experience low vision, defined as significant visual impairment that cannot be corrected with glasses, contact lenses, medication or surgery. How are you reaching out to this growing population? Could you do more to help enhance their quality of life? This feature covers the latest in low vision technologies and discusses how to best relate to low vision patients, the majority of whom are seniors.


May / June
Men’s Eyewear
Is it just our imagination or do increasing numbers of men want draw attention to their appearance? Here’s a look at the trends in men’s fashion and how they relate to eyewear. This feature runs the whole gamut: from minimalist to chunkified!


July / August
Sustainability
Climate marches around the world in the fall of 2019 reflect new attitudes toward sustainability. How are leading eyewear companies responding? And how does the independent optical retailer make a difference? Let’s find out!


September / October
Special Lens Issue
From lenses that have been shown to halt myopia in children, to the latest lens innovations for seniors and everyone in between, our annual special lens feature brings the most significant new developments to the fore.


November / December
Retail Trends
While store location is still a vital consideration for retail, the new mantra might be: data, data, data. This feature will illustrate the benefits of a data-driven strategy to accelerate business growth. We’ll also talk about combining bricks and motor with e-tailing and look at how Artificial Intelligence (AI) is influencing the retail sector.

Editorial Team


JoAnne Sommers 
Editor-in-Chief
Envision: seeing beyond Senior Editor JoAnne Sommers has spent more than 30 years working as a journalist and communications professional. In addition to her work on Envision magazine, her credits include The Globe and Mail, Maclean’s, Canadian Business and Investment Executive. She has been associated with Breton Communications since 1997.


PaddyPaddy Kamen
Senior Editor
Paddy is an experienced communicator who enjoys media relations, public speaking, and adult education. Her published writing can be found in The Globe and MailThe Toronto StarMaclean’s and Canadian Business magazines. Paddy has worked in the optical sector, as a contributor and now editor-in-chief of Envision: seeing beyond magazine for over 10 years.


Caroline Breton Brider
Associate Editor
Caroline Breton Brider, a registered dietitian, is an associate editor for Envision: seeing beyond magazine. She has published several articles on eye health and nutrition. A member of l’Ordre professionnel des diététistes du Québec and Dietitians of Canada, she holds a Bachelor of Science in Nutritional Science from McGill University and a marketing degree from Ryerson University.


Brian

Brian P. Dunleavy
Associate Editor
Brian P. Dunleavy is a freelance writer based in New York City. He has been covering the spectacle lens market for more than 15 years, writing for publications such as 20/20, Vision Monday and Review of Optometry. He has also written on other health care-related topics, contributing to professional journals for pain specialists, general practitioners and infectious disease specialists.


shirleyhaShirley Ha
Associate Editor
Dr. Shirley Ha graduated from the University of Waterloo School of Optometry and is currently in private practice in Burlington-Oakville.  She served as past-president of the Ontario Association of Optometrists (OAO) and is currently the Volunteer Lead for the Eye See…Eye Learn program in the Halton area.


Margaret Osborne
Associate Editor

Margaret Osborne is a full-time marketing professor at Seneca College, and a registered optician in Ontario. Her  education includes a BSc from Carleton University, an MBA from the University of Toronto, and a social media  management graduate certificate from Georgetown University. Margaret’s goal is to bring a fresh eye to optical retail  management combining academic research, the breadth and depth of 30 years of industry experience, and   an admittedly geeky love of all things techie and digital to independent retailers.


Evra Taylor

Evra Taylor
Associate Editor
Over the course of fifteen years, Evra Taylor has been senior writer and editor for leading communications agencies in Montreal and Toronto. An accomplished journalist, Evra has worked as a columnist and feature writer for Montreal’s The Gazette, and numerous trade and consumer publications. Evra’s talent lies in her ability to write informative content with an original twist.


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