Since its inception in 2012, Envision: seeing beyond has been an independent optical trade magazine with a specific purpose – providing all categories of eyecare professionals the information they need to succeed.
Covering the multitude of challenges and realities faced by Canadian ECPs on a daily basis, Envision has everything from frames and lenses to merchandising and store design, to the latest medical breakthroughs and practice management tips, to human resources and financial planning…
The combination of experienced, knowledgeable writers and editors along with top-notch graphic direction allows Envision to deliver high-quality, engaging content to its readers.
|Closing Dates||Publishing Dates|
|Edition||Reservation||Material||Digital Edition||Print Edition|
|January / February||December 6, 2018||December 13, 2018||January 11, 2019||January 23, 2019|
|March / April||January 31, 2019||February 7, 2019||March 1, 2019||March 11, 2019|
|May / June||April 3, 2019||April 8, 2019||May 3, 2019||May 13, 2019|
|July / August||May 17, 2019||May 31, 2019||July 3, 2019||August 9, 2019|
|September / October||August 5, 2019||August 15, 2019||September 5, 2019||Septembre 13, 2019|
|November / December||October 2, 2019||October 16, 2019||November 8, 2019||November 18, 2019|
*Based on the September/October 2017 edition
Editorial Themes 2019
January / February
New discoveries in Vision Science
From gene editing to bionic eyes, from the latest research on how the brain sees to treatments for head injuries, our annual feature brings you up to date on the latest findings from the exciting world of vision science.
March / April
Is there a change in the types of work and leisure activities that require task-specific optical lenses? From golf to quilting, from lab work to circuit board construction, the need for specialized eyewear is increasing. How are manufacturers responding to the need and how can ECPs most successfully market task-specific lenses?
May / June
A growing segment of the travelling population is looking for eyewear to purchase, and stores in choice locations that sell exclusive or unusual products are benefiting from this trend. MOSH Framemakers in the Gastown area of Vancouver appeals to this market, as does Vancouver’s AYA Optical, with their Canadian native art motifs. ic! berlin is a Berlin-based manufacturer that turned its operation into a tourist attraction. This feature takes us on a journey to the artisanal, luxury and other eyewear retailers who appeal to travellers.
July / August
This feature brings readers up to date on the latest science concerning dry eye, and the most advanced treatments available. Contact lens offerings, topical solutions and the impact of nutrition on dry eye patients will be explored. Indoor environmental factors like climate control will be also covered.
September / October
Blue Light Hype?
Is there independent, verified research that ties indoor blue light exposure to vision disease or deterioration? Are there industry-wide standards for clarifying the range of blue light that is harmful or is this solely determined by the research of different manufacturers? Are there standards that state how much blue light should be blocked by blue-blocking lenses, and how the degree of blockage should be expressed? This feature will examine these questions and their impact on ECP practices.
November / December
Your Store: Your Brand
Are you seeking to create a conservative ‘business’ look for your location, a distinctive ‘artsy’ environment, or something in-between? How important is it that the store reflects the personality of the owner? This feature looks at the consumer psychology associated with the aesthetics of retail environments and showcases display options that will turn heads. How important is it that the store fits in with the aesthetics of its retail neighbours? We also look at how staff dress for the job and the way their apparel impacts the store’s brand.
Envision: seeing beyond Senior Editor JoAnne Sommers has spent more than 30 years working as a journalist and communications professional. In addition to her work on Envision magazine, her credits include The Globe and Mail, Maclean’s, Canadian Business and Investment Executive. She has been associated with Breton Communications since 1997.
Paddy is an experienced communicator who enjoys media relations, public speaking, and adult education. Her published writing can be found in The Globe and Mail, The Toronto Star, Maclean’s and Canadian Business magazines. Paddy has worked in the optical sector, as a contributor and now editor-in-chief of Envision: seeing beyond magazine for over 10 years.
Caroline Breton Brider
Caroline Breton Brider, a registered dietitian, is an associate editor for Envision: seeing beyond magazine. She has published several articles on eye health and nutrition. A member of l’Ordre professionnel des diététistes du Québec and Dietitians of Canada, she holds a Bachelor of Science in Nutritional Science from McGill University and a marketing degree from Ryerson University.
Brian P. Dunleavy
Brian P. Dunleavy is a freelance writer based in New York City. He has been covering the spectacle lens market for more than 15 years, writing for publications such as 20/20, Vision Monday and Review of Optometry. He has also written on other health care-related topics, contributing to professional journals for pain specialists, general practitioners and infectious disease specialists.
Dr. Shirley Ha graduated from the University of Waterloo School of Optometry and is currently in private practice in Burlington-Oakville. She served as past-president of the Ontario Association of Optometrists (OAO) and is currently the Volunteer Lead for the Eye See…Eye Learn program in the Halton area.
Margaret Osborne is a full-time marketing professor at Seneca College, and a registered optician in Ontario. Her education includes a BSc from Carleton University, an MBA from the University of Toronto, and a social media management graduate certificate from Georgetown University. Margaret’s goal is to bring a fresh eye to optical retail management combining academic research, the breadth and depth of 30 years of industry experience, and an admittedly geeky love of all things techie and digital to independent retailers.
Over the course of fifteen years, Evra Taylor has been senior writer and editor for leading communications agencies in Montreal and Toronto. An accomplished journalist, Evra has worked as a columnist and feature writer for Montreal’s The Gazette, and numerous trade and consumer publications. Evra’s talent lies in her ability to write informative content with an original twist.