Since its inception in 2012, Envision: seeing beyond has been an independent optical trade magazine with a specific purpose – providing all categories of eyecare professionals the information they need to succeed.
Covering the multitude of challenges and realities faced by Canadian ECPs on a daily basis, Envision has everything from frames and lenses to merchandising and store design, to the latest medical breakthroughs and practice management tips, to human resources and financial planning…
The combination of experienced, knowledgeable writers and editors along with top-notch graphic direction allows Envision to deliver high-quality, engaging content to its readers.
Closing and Publishing Dates 2020
|Closing Dates||Publishing Dates|
|Edition||Reservation||Material||Digital Edition||Print Edition|
|January / February||December 13, 2019||December 20, 2019||January 17, 2020||January 29, 2020|
|March / April||January 31, 2020||February 7, 2020||March 3, 2020||March 12, 2020|
|May / June||April 3, 2020||April 8, 2020||May 4, 2020||May 13, 2020|
|July / August||May 19, 2020||May 29, 2020||July 3, 2020||August 10, 2020|
|September / October||August 5, 2020||August 17, 2020||September 8, 2020||Septembre 14, 2020|
|November / December||October 2, 2020||October 16, 2020||November 9, 2020||November 18, 2020|
*Based on the September/October 2019 issue
Editorial Themes 2020
January / February
Discoveries in Vision Science
It’s almost impossible to keep up with all the research in vision science! To help readers stay abreast, this feature will shed light on some truly fascinating recent discoveries. These include the fact that exposure to bacteria contribute to vision loss in glaucoma patients; how the brain’s attention network is key to partially reversing blindness; the fact that one session with a virtual reality headset, which enhances visual perception, can return dementia patients to a communicative state; and a new wireless device that helps people who have lost their sight detect motion and distinguish light and dark.
March / April
Nearly one in 30 people over the age of 40 experience low vision, defined as significant visual impairment that cannot be corrected with glasses, contact lenses, medication or surgery. How are you reaching out to this growing population? Could you do more to help enhance their quality of life? This feature covers the latest in low vision technologies and discusses how to best relate to low vision patients, the majority of whom are seniors.
May / June
Is it just our imagination or do increasing numbers of men want draw attention to their appearance? Here’s a look at the trends in men’s fashion and how they relate to eyewear. This feature runs the whole gamut: from minimalist to chunkified!
July / August
Climate marches around the world in the fall of 2019 reflect new attitudes toward sustainability. How are leading eyewear companies responding? And how does the independent optical retailer make a difference? Let’s find out!
September / October
Special Lens Issue
From lenses that have been shown to halt myopia in children, to the latest lens innovations for seniors and everyone in between, our annual special lens feature brings the most significant new developments to the fore.
November / December
While store location is still a vital consideration for retail, the new mantra might be: data, data, data. This feature will illustrate the benefits of a data-driven strategy to accelerate business growth. We’ll also talk about combining bricks and motor with e-tailing and look at how Artificial Intelligence (AI) is influencing the retail sector.
Envision: seeing beyond Senior Editor JoAnne Sommers has spent more than 30 years working as a journalist and communications professional. In addition to her work on Envision magazine, her credits include The Globe and Mail, Maclean’s, Canadian Business and Investment Executive. She has been associated with Breton Communications since 1997.
Paddy is an experienced communicator who enjoys media relations, public speaking, and adult education. Her published writing can be found in The Globe and Mail, The Toronto Star, Maclean’s and Canadian Business magazines. Paddy has worked in the optical sector, as a contributor and now editor-in-chief of Envision: seeing beyond magazine for over 10 years.
Caroline Breton Brider
Caroline Breton Brider, a registered dietitian, is an associate editor for Envision: seeing beyond magazine. She has published several articles on eye health and nutrition. A member of l’Ordre professionnel des diététistes du Québec and Dietitians of Canada, she holds a Bachelor of Science in Nutritional Science from McGill University and a marketing degree from Ryerson University.
Brian P. Dunleavy
Brian P. Dunleavy is a freelance writer based in New York City. He has been covering the spectacle lens market for more than 15 years, writing for publications such as 20/20, Vision Monday and Review of Optometry. He has also written on other health care-related topics, contributing to professional journals for pain specialists, general practitioners and infectious disease specialists.
Dr. Shirley Ha graduated from the University of Waterloo School of Optometry and is currently in private practice in Burlington-Oakville. She served as past-president of the Ontario Association of Optometrists (OAO) and is currently the Volunteer Lead for the Eye See…Eye Learn program in the Halton area.
Margaret Osborne is a full-time marketing professor at Seneca College, and a registered optician in Ontario. Her education includes a BSc from Carleton University, an MBA from the University of Toronto, and a social media management graduate certificate from Georgetown University. Margaret’s goal is to bring a fresh eye to optical retail management combining academic research, the breadth and depth of 30 years of industry experience, and an admittedly geeky love of all things techie and digital to independent retailers.
Over the course of fifteen years, Evra Taylor has been senior writer and editor for leading communications agencies in Montreal and Toronto. An accomplished journalist, Evra has worked as a columnist and feature writer for Montreal’s The Gazette, and numerous trade and consumer publications. Evra’s talent lies in her ability to write informative content with an original twist.