Since its inception in 2012, Envision: seeing beyond has been an independent optical trade magazine with a specific purpose – providing all categories of eyecare professionals the information they need to succeed.

Covering the multitude of challenges and realities faced by Canadian ECPs on a daily basis, Envision has everything from frames and lenses to merchandising and store design, to the latest medical breakthroughs and practice management tips, to human resources and financial planning…

The combination of experienced, knowledgeable writers and editors along with top-notch graphic direction allows Envision to deliver high-quality, engaging content to its readers.


 Closing Dates   Publishing Dates
  Edition   Reservation   Material   Digital Edition   Print Edition
 January / February  December 6, 2018  December 13, 2018  January 11, 2019  January 23, 2019
 March / April  January 31, 2019  February 7, 2019  March 1, 2019  March 11, 2019
 May / June April 3,  2019  April 8, 2019  May 3, 2019  May 13, 2019
 July / August  May 17, 2019  May 31, 2019  July 3, 2019  August 9, 2019
 September / October  August 5, 2019  August 15, 2019  September 5, 2019  Septembre 13, 2019
 November / December  October 2, 2019  October 16, 2019  November 8, 2019  November 18, 2019

Distribution


Printed Editions
0
subscribers

*Based on the September/October 2017 edition

Digital Editions
0
subscribers

Click HERE to view breakdown

Editorial Themes 2019


January / February
New discoveries in Vision Science
From gene editing to bionic eyes, from the latest research on how the brain sees to treatments for head injuries, our annual feature brings you up to date on the latest findings from the exciting world of vision science.


March / April
Task-Specific Eyewear
Is there a change in the types of work and leisure activities that require task-specific optical lenses? From golf to quilting, from lab work to circuit board construction, the need for specialized eyewear is increasing. How are manufacturers responding to the need and how can ECPs most successfully market task-specific lenses?


May / June
Eyewear Tourism
A growing segment of the travelling population is looking for eyewear to purchase, and stores in choice locations that sell exclusive or unusual products are benefiting from this trend. MOSH Framemakers in the Gastown area of Vancouver appeals to this market, as does Vancouver’s AYA Optical, with their Canadian native art motifs. ic! berlin is a Berlin-based manufacturer that turned its operation into a tourist attraction. This feature takes us on a journey to the artisanal, luxury and other eyewear retailers who appeal to travellers.


July / August
Dry Eye
This feature brings readers up to date on the latest science concerning dry eye, and the most advanced treatments available. Contact lens offerings, topical solutions and the impact of nutrition on dry eye patients will be explored. Indoor environmental factors like climate control will be also covered.


September / October
Blue Light Hype?
Is there independent, verified research that ties indoor blue light exposure to vision disease or deterioration? Are there industry-wide standards for clarifying the range of blue light that is harmful or is this solely determined by the research of different manufacturers? Are there standards that state how much blue light should be blocked by blue-blocking lenses, and how the degree of blockage should be expressed? This feature will examine these questions and their impact on ECP practices.


November / December
Your Store: Your Brand
Are you seeking to create a conservative ‘business’ look for your location, a distinctive ‘artsy’ environment, or something in-between? How important is it that the store reflects the personality of the owner? This feature looks at the consumer psychology associated with the aesthetics of retail environments and showcases display options that will turn heads. How important is it that the store fits in with the aesthetics of its retail neighbours? We also look at how staff dress for the job and the way their apparel impacts the store’s brand.

Editorial Team


JoAnne Sommers 
Editor-in-Chief
Envision: seeing beyond Senior Editor JoAnne Sommers has spent more than 30 years working as a journalist and communications professional. In addition to her work on Envision magazine, her credits include The Globe and Mail, Maclean’s, Canadian Business and Investment Executive. She has been associated with Breton Communications since 1997.
 


PaddyPaddy Kamen
Senior Editor
Paddy is an experienced communicator who enjoys media relations, public speaking, and adult education. Her published writing can be found in The Globe and MailThe Toronto StarMaclean’s and Canadian Business magazines. Paddy has worked in the optical sector, as a contributor and now editor-in-chief of Envision: seeing beyond magazine for over 10 years.
 


Caroline Breton Brider
Associate Editor
Caroline Breton Brider, a registered dietitian, is an associate editor for Envision: seeing beyond magazine. She has published several articles on eye health and nutrition. A member of l’Ordre professionnel des diététistes du Québec and Dietitians of Canada, she holds a Bachelor of Science in Nutritional Science from McGill University and a marketing degree from Ryerson University.
 


Brian

Brian P. Dunleavy
Associate Editor
Brian P. Dunleavy is a freelance writer based in New York City. He has been covering the spectacle lens market for more than 15 years, writing for publications such as 20/20, Vision Monday and Review of Optometry. He has also written on other health care-related topics, contributing to professional journals for pain specialists, general practitioners and infectious disease specialists.
 


shirleyhaShirley Ha
Associate Editor
Dr. Shirley Ha graduated from the University of Waterloo School of Optometry and is currently in private practice in Burlington-Oakville.  She served as past-president of the Ontario Association of Optometrists (OAO) and is currently the Volunteer Lead for the Eye See…Eye Learn program in the Halton area.
 
 


Margaret Osborne
Associate Editor

Margaret Osborne is a full-time marketing professor at Seneca College, and a registered optician in Ontario. Her  education includes a BSc from Carleton University, an MBA from the University of Toronto, and a social media  management graduate certificate from Georgetown University. Margaret’s goal is to bring a fresh eye to optical retail  management combining academic research, the breadth and depth of 30 years of industry experience, and   an admittedly geeky love of all things techie and digital to independent retailers.
 


Evra Taylor

Evra Taylor
Associate Editor
Over the course of fifteen years, Evra Taylor has been senior writer and editor for leading communications agencies in Montreal and Toronto. An accomplished journalist, Evra has worked as a columnist and feature writer for Montreal’s The Gazette, and numerous trade and consumer publications. Evra’s talent lies in her ability to write informative content with an original twist.
 


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