Since its inception in 2012, Envision: seeing beyond has been an independent optical trade magazine with a specific purpose – providing all categories of eyecare professionals the information they need to succeed.

Covering the multitude of challenges and realities faced by Canadian ECPs on a daily basis, Envision has everything from frames and lenses to merchandising and store design, to the latest medical breakthroughs and practice management tips, to human resources and financial planning…

The combination of experienced, knowledgeable writers and editors along with top-notch graphic direction allows Envision to deliver high-quality, engaging content to its readers.

*Based on the September/October 2019 issue

January / February
Low Vision
Nearly one in 30 people over the age of 40 experiences low vision. How can you reach this population and enhance their quality of life? This feature covers the latest in low vision technologies and how best to work with these patients, most of them seniors.

March / April
Sun Sensations
Sunglasses are a key fashion signifier, as well as protection for all kinds of outdoor activities. This survey of the latest sunwear fashions looks at who is wearing what and why. Here’s what’s jazzy, sexy, sporty and protective in sunwear for 2022.

May / June
The Presbyopia Epidemic
By 2030, it’s estimated that 2.1 billion people globally will be presbyopic. This represents a significant challenge for ECPs as well as a great opportunity. What is driving the presbyopia epidemic? What are the current treatment options and which emerging therapies hold the greatest promise?

July / August
Men’s eyewear
It’s never been easier to find men’s glasses that reflect the wearer’s personality and enhance his lifestyle. Specs are a man’s most important accessory, with technical improvements that have added new levels of comfort and durability. And when it comes to eyeglass styles, the sky’s the limit.

September / October
Annual Lens issue
Freeform technology is allowing the development of many exciting lens technology advances. And the pace of improvement in lens designs keeps quickening. Improvements in lens designs and treatments provide real benefits to the millions of Canadians who depend on corrective lenses for their daily activities. In our annual special lens feature, we bring the most significant new developments to light.

November / December
Advances in Wearable Technology
Smartglasses and AR are considered the next big breakthroughs for wearables technology. Plenty of innovation is coming in this exciting field. Here’s what we can look forward to.

JoAnne Sommers 
Editor-in-Chief
Envision: seeing beyond Senior Editor JoAnne Sommers has spent more than 30 years working as a journalist and communications professional. In addition to her work on Envision magazine, her credits include The Globe and Mail, Maclean’s, Canadian Business and Investment Executive. She has been associated with Breton Communications since 1997.

Paddy Kamen
Senior Editor
Paddy is an experienced communicator who enjoys media relations, public speaking, and adult education. Her published writing can be found in The Globe and Mail, The Toronto Star, Maclean’s and Canadian Business magazines. Paddy has worked in the optical sector, as a contributor and now editor-in-chief of Envision: seeing beyond magazine for over 10 years.

Caroline Breton Brider
Associate Editor
Caroline Breton Brider, a registered dietitian, is an associate editor for Envision: seeing beyond magazine. She has published several articles on eye health and nutrition. A member of l’Ordre professionnel des diététistes du Québec and Dietitians of Canada, she holds a Bachelor of Science in Nutritional Science from McGill University and a marketing degree from Ryerson University.

Brian P. Dunleavy
Associate Editor
Brian P. Dunleavy is a freelance writer based in New York City. He has been covering the spectacle lens market for more than 15 years, writing for publications such as 20/20, Vision Monday and Review of Optometry. He has also written on other health care-related topics, contributing to professional journals for pain specialists, general practitioners and infectious disease specialists.

Shirley Ha
Associate Editor
Dr. Shirley Ha graduated from the University of Waterloo School of Optometry and is currently in private practice in Burlington-Oakville.  She served as past-president of the Ontario Association of Optometrists (OAO) and is currently the Volunteer Lead for the Eye See…Eye Learn program in the Halton area.

Margaret Osborne
Associate Editor

Margaret Osborne is a full-time marketing professor at Seneca College, and a registered optician in Ontario. Her  education includes a BSc from Carleton University, an MBA from the University of Toronto, and a social media  management graduate certificate from Georgetown University. Margaret’s goal is to bring a fresh eye to optical retail  management combining academic research, the breadth and depth of 30 years of industry experience, and   an admittedly geeky love of all things techie and digital to independent retailers.

Evra Taylor
Associate Editor
Over the course of fifteen years, Evra Taylor has been senior writer and editor for leading communications agencies in Montreal and Toronto. An accomplished journalist, Evra has worked as a columnist and feature writer for Montreal’s The Gazette, and numerous trade and consumer publications. Evra’s talent lies in her ability to write informative content with an original twist.