EnVue : voir plus loin is an independent optical trade magazine specifically geared to francophone eyecare professionals.
Understanding the uniqueness of the francophone market, EnVue : voir plus loin provides relevant content that helps this sizeable demographic remain informed about an industry that is evolving at lightening speed!
Closing and Publishing Dates 2021
|Closing Dates||Publishing Dates|
|Edition||Reservation||Material||Digital Edition||Print Edition|
|January / February||January 8||January 15||February 1||February 9|
|March / April||February 26||March 6||March 26||April 6|
|May / June||May 6||May 14||June 1||June 9|
|July / August||June 10||June 17||July 1||August 10|
|September / October||August 27||September 3||September 27||October 4|
|November / December||October 25||November 2||November 22||November 30|
*Based on the September / October 2019 issue
Editorial Themes 2021
January / February
Models and lenses for athletes
The sports eyewear segment, despite a constantly evolving offer, remains under-exploited by opticians. However, given the number of sports enthusiasts in Quebec, it has significant potential and is proving to be a promising market for clinics that have chosen to take an interest in it. To better identify its assets and the conditions that allow it to develop successfully, discover what the market has to offer from lens designers and manufacturers.
En Vogue: German eyewear
March / April
Optical shows in America and Europe, how to reinvent oneself in times of COVID-19? What goals and missions for 2021?
The international shows take place annually at specific times such as winter, fall or spring. The optical industry takes advantage of this opportunity to present its products, to exchange and feel the current trends. Each trade show has its own personality and participants are looking for business opportunities. How can we remain international and stay on course despite COVID-19? Discussion on the thoughts of some of the leaders of the world’s largest optical trade shows.
En Vogue: Coloured Eyewear
Was the confinement harmful to the eyesight of Quebecers? How can we encourage clients to visit eye care professionals during periods of confinement?
Confinement has profoundly changed our lifestyles: remote work, home schooling, connected leisure activities, our activities have all had recourse to one and the same meaning, often to its detriment: sight. People have increased the amount of time they spend in front of screens and have not slowed down in their practices, thus increasing the risks of visual fatigue or the development of myopia, which is already on the rise. More visual health problems in sight?
En Vogue: Young designers’ eyewear
July / August
Low vision, how to address this problem with patients?
People with low vision experience situations of disability in their daily activities. What role should the optometrist play in such delicate situations? How to intervene adequately and refer the patient to an optometrist specialized in low vision, an ophthalmologist, an occupational therapist, or a social worker in order to preserve the patient’s autonomy and quality of life?
En Vogue: Sunwear
September / October
Join a buying group or stay independent? A look at comparative advantages
Where did the idea of creating a buying group in Quebec come from? Interviews with the creators of some of these models and with the professionals who decided to join. Why do professionals prefer to set up their own business structure and not join buying groups? What are the advantages and motivations for everyone? Some portraits of eyecare professionals in Quebec.
En Vogue: Limited editions
November / December
Shortage of opticians and optometrists in clinics. Where are they? Why are they dropping out of practice? Why does the problem persist?
Five years ago, we addressed this subject in our pages in the hope that the problem of shortage of eye care professionals in Quebec would diminish.
Every year, however, schools train their contingent of opticians and optometrists. What are the reasons for the difficulty in recruiting in clinics? Is this difficulty more prevalent in the regions? How can we develop employee retention strategies?
En Vogue: Custom-made eyewear
Journalist researcher for television and radio (Radio-Canada, Télé-Québec, TVA) for a long time and content-creator for different companies, Lorraine Boutin is an expert in content-popularization and information processing. She is passionate for every topic, as long as it is a good story to share with the public. Under her leadership, EnVue : voir plus loin aims to present different perspectives on optical news and the industry issues.
Entrepreneur, blogger and speaker, Kim Auclair is well-known in the Quebec entrepreneurship community. She spreads her ideas and advice on a variety of platforms around a theme that she cherished: the development of entrepreneurial skills. Kim Auclair also created, in 205, MacQuébec, a Quebec Apple user community. Now, the website is animated by around 20 collaborators and receives more than 600,000 visitors a year. Through her business, Niviti, she provides creative services and advice, online animation and community manager.
Olivier Schmouker is a columnist for the newspaper Les Affaires. His two blogs – «En Tête» (management) and «Espressonomie» (economy) – show an average of 1 million page views per month. He regularly acts as a speaker, to talk about management or economy. He is the author of the bestseller «11 choses que Mark Zuckerberg fait autrement», number 1 on Amazon in 2016 in Business Books in French. Before, Olivier Schmouker was journalist for Infopresse, the Quebec reference in advertising and communication. And before that, he worked in various media in France (print and television).
Clinical researcher, national and international lecturer, ophthalmologist Dominique Meyer stepped away from the RAMQ 12 years ago to found a private surgical institute in Quebec (www.institutprivedechirugie.com), which allows her to devote her expertise to refractive surgery, as well as cosmetic eyelid procedures.
Carole Riehl has more than 20 years of experience as a qualified French optician. For the past five years, she has been a zero waste family and has applied these principles in her work. Carole is the author of the magazine Les lunettes écologiques since 2013, creator of the Optic For Good label and eyewear influencer. Her mission today is to raise awareness in the optical industry on sustainability issues.