Since its inception in 2011, Envision: seeing beyond has been an independent optical trade magazine with a specific purpose – providing all categories of eyecare professionals the information they need to succeed.
Covering the multitude of challenges and realities faced by Canadian ECPs on a daily basis, Envision has everything from frames and lenses to merchandising and store design, to the latest medical breakthroughs and practice management tips, to human resources and financial planning…
The combination of experienced, knowledgeable writers and editors along with top-notch graphic direction allows Envision to deliver high-quality, engaging content to its readers.
Closing and Publishing Dates 2017
|Closing Dates||Publishing Dates|
|Edition||Reservation||Material||Digital Edition||Print Edition|
|January / February||December 2, 2016||December 16, 2016||January 11, 2017||January 24, 2017|
|March / April||January 27, 2017||February 10, 2017||March 3, 2017||March 15, 2017|
|May / June||March 25, 2017||April 7, 2017||May 3, 2017||May 15, 2017|
|July / August||May 19, 2017||June 2, 2017||July 4, 2017||August 11, 2017|
|September / October||July 28, 2017||August 11, 2017||August 28, 2017||Septembre 7, 2017|
|November / December||September 29, 2017||October 13, 2017||November 8, 2017||November 20, 2017|
*Based on the March/April 2015 edition
Envision: seeing beyond Senior Editor JoAnne Sommers has spent more than 30 years working as a journalist and communications professional. In addition to her work on Envision magazine, her credits include The Globe and Mail, Maclean’s, Canadian Business and Investment Executive. She has been associated with Breton Communications since 1997.
Paddy is an experienced communicator who enjoys media relations, public speaking, and adult education. Her published writing can be found in The Globe and Mail, The Toronto Star, Maclean’s and Canadian Business magazines. Paddy has worked in the optical sector, as a contributor and now editor-in-chief of Envision: seeing beyond magazine for over 10 years.
James Ahola is the Canadian sales manager for Tura. With over 15 years experience in the optical industry, James is an autority on sales management and marketing strategies. His prominence within the industry has expanded to include the roles of established author and nationally renowned motivational speaker, lecturer and presenter.
Caroline Breton Brider
Caroline Breton Brider, a registered dietitian, is an associate editor for Envision: seeing beyond magazine. She has published several articles on eye health and nutrition. A member of l’Ordre professionnel des diététistes du Québec and Dietitians of Canada, she holds a Bachelor of Science in Nutritional Science from McGill University and a marketing degree from Ryerson University.
Dr Manjool Shah, M.D.
A native of upstate New York, Dr. Manjool Shah graduated from the University of Pennsylvania, then attended Washington University’s School of Medicine. He trained in ophthalmology at the Casey Eye Institute in Portland and spent a year at the University of Toronto in the field of glaucoma and advanced anterior segment surgery. Dr. Shah will join the faculty at the Kellogg Eye Institute at the University of Michigan this fall.Envision
Brian P. Dunleavy
Brian P. Dunleavy is a freelance writer based in New York City. He has been covering the spectacle lens market for more than 15 years, writing for publications such as 20/20, Vision Monday and Review of Optometry. He has also written on other health care-related topics, contributing to professional journals for pain specialists, general practitioners and infectious disease specialists.
Jennifer George is a writer and freelance medical editor with a focus on ocular health and patient advocacy. Her goal is to facilitate the flow of information across the doctor-patient synapse and increase patient awareness of diseases, their treatment options and preventative measures.
Dr. Shirley Ha graduated from the University of Waterloo School of Optometry and is currently in private practice in Burlington-Oakville. She served as past-president of the Ontario Association of Optometrists (OAO) and is currently the Volunteer Lead for the Eye See…Eye Learn program in the Halton area.
Over the course of fifteen years, Evra Taylor has been senior writer and editor for leading communications agencies in Montreal and Toronto. An accomplished journalist, Evra has worked as a columnist and feature writer for Montreal’s The Gazette, and numerous trade and consumer publications. Evra’s talent lies in her ability to write informative content with an original twist.
January / February
New Solutions for Presbyopes
What are the latest technologies to enhance the vision of this significant and growing demographic? From surgical options to contact lens therapies and products, to optical lens innovations, our ‘New Solutions for Presbyopes’ story provides a valuable forum for your solutions.
March / April
Athletic Sports Eyewear
The endorsement of a world-class athlete can have a powerful effect on sales of sports eyewear, as do eyewear innovations that impress weekend warriors and lead to word of mouth sales. Who is talking about your athletic eyewear? This feature let’s our readers in on your action, your innovations, your selling points.
May / June
We never tire of men moving forward in eyewear fashion, for we have years of boring to make up for! Use our Men’s Eyewear feature to bring on the jazz with your latest products geared to the men’s market.
July / August
Going Green: Sustainable Products and Practices
Is Going Green a tired fad or an already ingrained reality in your business? Do consumers demand it? Are you leading the charge or following the crowd? Our Going Green feature gives you a forum for production innovations, frame products, and clinic-centered solutions that make our world a better place.
September / October
Annual Lens Issue
How aware are consumers of the wonderful innovations in lenses for better vision? This feature brings new products to the attention of Canadian eyecare professionals and also enquires into changes in consumer awareness. Here’s your chance to reach out to those who are on the front lines in consumer education.
November / December
Year End Awards for Innovation
Everything optical is up for consideration in our Year End Awards feature. What have you brought to market in 2017 that deserves special note? From optical equipment, to software solutions, frame materials, special lenses, services or even POP innovations. Here’s your opportunity to gain even more traction with eyecare professionals.