EnVue : voir plus loin is an independent optical trade magazine specifically geared to francophone eyecare professionals.
Understanding the uniqueness of the francophone market, EnVue : voir plus loin provides relevant content that helps this sizeable demographic remain informed about an industry that is evolving at lightening speed!
Closing and Publishing Dates 2018
|Closing Dates||Publishing Dates|
|Edition||Reservation||Material||Digital Edition||Print Edition|
|January / February||January 8, 2018||January 15, 2018||February 6, 2018||February 13, 2018|
|March / April||March 1, 2018||March 8, 2018||March 29, 2018||April 9, 2018|
|May / June||May 7, 2018||May 14, 2018||June 4, 2018||June 11, 2018|
|July / August||June 11, 2018||June 18, 2018||July 14, 2018||August 11, 2018|
|September / October||August 30, 2018||September 6, 2018||September 26, 2018||October 3, 2018|
|November / December||October 24, 2018||October 31, 2018||November 20, 2018||November 27, 2018|
*Based on the September / October 2017 edition
Editorial Themes 2018
January / February
Consumers’ purchasing act: between indifference and the desire to consume
How can we better define today’s consumer and predict tomorrow’s consumer? The act of purchase often embodies for the consumer the multiple facets of the society. It’s already the case with the vogue of fair trade. New products, new services, new spaces, new approaches on trade: is it true that innovation seems to be the answer to the many developments of consumers?
En Vogue: Sun! Sun! Sunglasses for everyone and all tastes
March / April
These Opticians’ eyeglass designers
Many opticians, through their practice, decided to make the leap on the creative side. In this feature, we present you some of them very inspired and perfectly aware of what their customers want. What are their motives? Which sources do they inspire? Why focus on certain materials rather than others? What are the biggest difficulties and especially what do wearers want?
En Vogue: Sports Eyewear, for all sporting disciplines
May / June
Sports glasses: each his frame!
Know the importance of wearing glasses during sports performances allows to target the specific needs of the athlete. The colour of the lenses like the yellow is perfect for a mountain bike ride because it will increase visibility in the fog or those that will help to better discern contrasts in a green environment like for the golf. How to understand the idea behind the eyewear, whether for violent sports or those designed for the protection of frequent impacts? Specialists in the field open the doors to their design workshops.
En Vogue: Designer Eyewear, where prowess and technology meets!
July / August
How to choose the location of your business
What is the recipe for success for a store? « The location, the location and again the location », says the old adage. Neighborhood attractiveness, accessibility, pedestrian flows, area, here are the points to consider to find the right location, the one that will allow your business to grow. Our advice for choosing the location of its business.
En Vogue: Back to school, for kids and teens
September / October
Teenager frames, a market to redefine
When it comes to choosing their eyeglasses or their sunglasses, teenagers prefer the compliance: comfort, quality and solidity and sometimes… stand out from the crowd! How to define this surprising young clientele both permeable to new trends and concerned about its appearance? The designers had not forgotten them and offer them many models to seduce them.
En Vogue: Chic materials and fine looks
November / December
Is there a real market for eco-friendly eyeglasses?
Pushed to make an effort in the control of polluting discharges, the optical industry has developed new manufacturing concepts to preserve the environment and emitting fewer greenhouse gases. More and more manufacturers are finding solutions that appeal to the consumer attracted by this concept and by fair trade. Can we talk here of market blossoming for this product or a mere curiosity that is marginal? Distributors, Opticians, Optometrists and Specialists situate the importance of this product on the optical market.
En Vogue: The most beautiful eyewear featured in 2018 international shows!
Journalist researcher for television and radio (Radio-Canada, Télé-Québec, TVA) for a long time and content-creator for different companies, Lorraine Boutin is an expert in content-popularization and information processing. She is passionate for every topic, as long as it is a good story to share with the public. Under her leadership, EnVue : voir plus loin aims to present different perspectives on optical news and the industry issues.
Entrepreneur, blogger and speaker, Kim Auclair is well-known in the Quebec entrepreneurship community. She spreads her ideas and advice on a variety of platforms around a theme that she cherished: the development of entrepreneurial skills. Kim Auclair also created, in 205, MacQuébec, a Quebec Apple user community. Now, the website is animated by around 20 collaborators and receives more than 600,000 visitors a year. Through her business, Niviti, she provides creative services and advice, online animation and community manager.
Optician since 2010, Marie-Justine Talbot practices at Verret Optometrists and Opticians Eyewear, located in Quebec City.
Me Catherine Lamarche
Me Lamarche, Partner in the Firm Trudeau Lamarche Avocats, practice mainly in the field of civil and commercial litigation while having developed her practice in family law. She frequently represents the firm’s clients in the first instance and in appeal. She has experience in all the stages of the litigation, just as well in the preparation than the negotiation of a friendly settlement.
The practice of Me Trudeau, Senior Partner in the Firm Trudeau Lamarche Avocats, is now focused in the field of commercial and transactional law. During his career of more than 40 years, he acts in several litigious cases before all Quebec courts. In addition to significant experience in business law, the knowledge of Me Trudeau also extends in the field of business contracts, of insurance, of shareholder disputes.
Olivier Schmouker is a columnist for the newspaper Les Affaires. His two blogs – «En Tête» (management) and «Espressonomie» (economy) – show an average of 1 million page views per month. He regularly acts as a speaker, to talk about management or economy. He is the author of the bestseller «11 choses que Mark Zuckerberg fait autrement», number 1 on Amazon in 2016 in Business Books in French. Before, Olivier Schmouker was journalist for Infopresse, the Quebec reference in advertising and communication. And before that, he worked in various media in France (print and television).
Clinical researcher, national and international lecturer, ophthalmologist Dominique Meyer stepped away from the RAMQ 12 years ago to found a private surgical institute in Quebec (www.institutprivedechirugie.com), which allows her to devote her expertise to refractive surgery, as well as cosmetic eyelid procedures.
Barbara practices at IRIS in Welland, Ontario, where she is a partner. She has extensive experience in perioperative care after refractive surgery. Passionate about nutrition, Barbara responded to the growing anxiety regarding nutrition and what to eat to maintain healthy eyes by publishing the book Eyefoods: A Food Plan for Healthy Eyes with her colleague Laurie Capogna.