Direct Mail Tool

Opti-Mail is a direct mail service that allows you to target your specific audience and reach new prospects as well as existing customers. The Opti-Mail distribution list is comprised of over 13,000 eyecare professionals across Canada – put your company’s message right in their hands!

Direct mail is a powerful means of marketing and gives you a physical presence in optical offices. According to Canada Post, 95% of Canadians usually read their mail the same day it arrives: 68% read it as soon as it’s received while another 27% review it later the same day.

The Canada Post study also demonstrated the effectiveness of a mail campaign, citing 84% of the addressed print advertising pieces Canadians receive and 67% of the unaddressed print advertising pieces they receive are actioned (ie. read, saved it for later, will shop, purchase or do something else).

We can sort our database by province, by the number of stores, by the type of professional, etc. Whether your campaign focus is nationwide or localized, Opti-Mail will deliver the market you want to reach.

We can even handle the print process for you – from catalogues to pamphlets, from flyers to postcards!